I was recently speaking to a good friend of mine, Rayiwa, about the concept of the luxury world helping the developing world...specifically Hennessy and the LVMH conglomerate (not actually a social project...yet!)...although the tone of the conversation was comical, it's cool to see exploitation of capitalism for social good. Though the name "Snowman in Africa" does lend itself to the idea that Young Jeezy is involved...and if you follow Jeezy, you know he's no fan of Gucci...
GUCCI CREATIVE DIRECTOR FRIDA GIANNINI COLLABORATES WITH AUTHOR AND ILLUSTRATOR MICHAEL ROBERTS FOR 5TH ANNIVERSARY OF GUCCI CAMPAIGN TO BENEFIT UNICEF
Gucci is pleased to announce details of its 5th anniversary Gucci Campaign to Benefit UNICEF. As in the past, this year’s initiative centers around the holiday period promotion of an original collection of items designed by Gucci Creative Director Frida Giannini to be exclusively sold in over 200 Gucci stores worldwide and on Gucci.com.
For the 2009 Gucci Campaign to Benefit UNICEF, Frida Giannini has commissioned acclaimed author and illustrator Michael Roberts to create a sequel to his highly successful children's book, Snowman in Paradise, which was published in 2004. The new book, titled Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com from November 16-December 31, 2009. Gucci will donate 100% of the retail price of the book to UNICEF.