Tuesday, May 13, 2014

Mobius Motors: The African Built SUV [CARS]


Mobius Motors designs, manufactures and sells durable, affordable vehicles for Africa's mass market. We are reimagining the car; designing our vehicles around common road terrain, transport usage and consumer income profiles across the region.

American billionaire Ronald Lauder has reportedly provided start-up capital to Mobius Motors, a startup Kenyan car-manufacturing company that plans to build Africa’s cheapest car. Developed by 29 year-old Kenyan computer engineer Joel Jackson, will cost $10,000. Jackson and his team had initially planned for the car to cost $6,000, but as a result of the increasing cost of procuring steel spare parts, Mobius has had to raise its selling price to $10,000 to make the product commercially viable. But even at $10,000, Jackson believes his car is a preferable option to acquiring a pre-owned vehicle for the same amount.

According to a report by Kenya’s Business Daily, Lauder, who is worth about $3.8 billion, is offering Mobius Motors an undisclosed amount in debt which is convertible to equity. Mobius will use the money to assemble its first 50 units and establish a distribution network in Kenya.The most common vehicles across regions like East Africa are imported from more developed countries such as Japan, UAE and India. These vehicles are designed for areas with good road infrastructure - they are not built for an African environment. High import duties also make these vehicles relatively expensive.

To serve the African mass market, Mobius has built a car around the needs of local consumers.

The vehicles have the key functionality and durability of an off-road car, fit for travelling and carrying goods for long distances on bumpy dirt roads. The price is similar to a seven year old sedan vehicle, which is not designed to operate on degraded terrain reliably, nor carry the heavier loads common among consumers in these areas.

Mobius aims to empower transport entrepreneurs across Africa not just with more appropriate vehicles, but with the financing and business advice needed to operate a sustainable transport business, with interior than can be configured to haul either people or 1,100 pounds of cargo.

Learn more about Mobius Motors HERE.

2 comments:

co wendy said...

Merkel may well join the Social ugg soldes Democrats or the Greens, she was interested for all parties, uggs outlet but she feels is wrong. She christian louboutin shoes felt like a friend uggs on sale in the Social Democratic Party cordial, but they are too particular about cheap christian louboutin egalitarianism, this is not for her. Greens with her basic wholesale jordan shoes idea or not, Christian Louboutin Daffodile especially in Bags Louis Vuitton the nuclear energy and Air Jordan 11 Gamma Blue defense capabilities pacifism and other related issues. That confusion weeks, many unexpected things happened.Somehow she Christian Louboutin Bois Dore came to know through church discount christian louboutin circles Reiner - Aibo Man priest (Rainer Eppelmann) there, and this is an accident. Merkel so in December 1989 defected Discount Louis Vuitton to the Democratic Awakening ugg boots party, on the one hand, she likes the party's name; christian louboutin on the other hand, the party has a lot of ugg pas cher unfinished business, with plasticity. That a few weeks, the Democratic ugg australia Party is most cheap nike jordan shoes needed awakening Discount LV Handbags talents overlooking Global also has organizational capabilities.Merkel has superb organizational skills, she took leave of absence ugg to college. In February 1990, she was sitting cheap jordans at home on the second Cheap LV Handbags floor of discount nike jordans democracy Friedrichstrasse and Cheap Louis Vuitton Handbags France Avenue intersection, that christian louboutin remise 50% room again hit off the office.

Ahmed Moayad said...

SUVs are very common and highly demanded vehicles in the region of United Arab Emirates and companies are aiming to go for production of these in the region which will require the qualified individuals and this is the reason to give the industry qualified individuals, open university Dubai is getting a rapid popularity.